Market Your Options™

M — Message

Does your market know what you do?

Your message is the first thing people encounter. If it's unclear, generic, or inconsistent — they move on. The best business nobody understands is a business that grows slowly.

"What do you want people to know?"

Question 1 of 18

Can you describe what your business does — and who it serves — in one clear sentence that a stranger would immediately understand?

Yes — I have a clear, tested one-sentence description that always lands

Mostly — I can explain it but it takes a few sentences and varies each time

Not really — I struggle to explain it simply and clearly

No — different people would describe my business completely differently

Question 2 of 18

Is your messaging consistent across your website, social media, business cards, and verbal introductions?

Yes — completely consistent, every channel says the same thing

Mostly — minor variations but generally the same message

Inconsistent — different platforms tell different stories

Very inconsistent — no unified message across any channel

Question 3 of 18

Does your marketing speak directly to a specific problem your ideal client has — or does it describe your credentials and services in general terms?

Problem-first — I lead with their pain and the transformation I provide

Mixed — some problem focus, some credential/service focus

Mostly credential-focused — I describe what I do and what I know

General — my marketing doesn't speak to a specific audience's problem

A — Audience

Do you know exactly who you're trying to reach?

Marketing to everyone means reaching no one. Your audience is not "anyone who needs my service." Your audience is a specific person with a specific problem — and the tighter you define it, the faster you grow.

"Who needs to hear it?"

Question 4 of 18

Do you have a clearly defined ideal client profile — specific industry, revenue range, situation, and problem — that guides all your marketing decisions?

Yes — I can describe my ideal client in precise, specific detail

Mostly — I have a general sense but it's not precisely defined

Broadly — I serve "small businesses" or "entrepreneurs" generally

No — I'm open to working with anyone who can pay my fee

Question 5 of 18

Do you know where your ideal clients spend their time online and offline — and are you consistently showing up in those spaces?

Yes — I know exactly where they are and I show up there consistently

Somewhat — I have a sense but I'm not consistently present

Not really — I post where I'm comfortable, not necessarily where they are

No — I don't know where my ideal clients are spending their time

Question 6 of 18

In the last 90 days, have your marketing activities brought you qualified leads from your ideal client profile?

Yes — consistent qualified leads from the right type of client

Some — occasional good leads but not consistent

Leads but not ideal — the people reaching out aren't the right fit

No — my marketing is not generating leads from my target audience

R — Reputation

What do people say about you when you're not in the room?

Your reputation is already marketing you — the only question is whether it's saying what you want it to say. People Google you before they meet you.

"What do people say about you?"

Question 7 of 18

Do you have current online reviews, testimonials, or case studies that a prospect can find before they ever speak to you?

Yes — multiple current reviews and testimonials across several platforms

Some — a few reviews or testimonials but not recent or comprehensive

Minimal — one or two but not systematically collected

None — I have no public testimonials, reviews, or case studies

Question 8 of 18

When someone Googles your name or your business name right now, does what they find build trust — or raise questions?

Builds strong trust — professional website, reviews, media presence, social proof

Builds some trust — a professional presence but not fully built out

Raises questions — minimal or inconsistent presence

I don't know — I haven't Googled myself recently

Question 9 of 18

Do you have a systematic process for requesting referrals from satisfied clients?

Yes — a clear, consistent process that generates regular referrals

Sometimes — I ask occasionally but it's not systematic

Rarely — I rely on organic referrals without asking

Never — I don't ask for referrals at all

K — Knowledge

Are you sharing your expertise — or keeping it to yourself?

Experts get chosen first. But only if people know they're an expert. Sharing knowledge is not giving away your value — it is how the right clients find you.

"What expertise are you sharing?"

Question 10 of 18

Do you regularly create or share content — articles, videos, social posts, newsletters — that demonstrates your expertise to your ideal audience?

Yes — consistent, intentional content that showcases my expertise weekly

Sometimes — I post when I have time or feel inspired

Rarely — I know I should but it doesn't happen consistently

No — I don't create or share content about my expertise

Question 11 of 18

Have you spoken, taught, or presented your expertise in the last 6 months — live event, webinar, podcast, or panel?

Yes — multiple times, it's a regular part of how I market my business

Once — I've done it but it's not a consistent strategy

Not recently — I've spoken before but haven't prioritized it

No — I haven't shared my expertise publicly in this way

Question 12 of 18

Is there a resource — book, guide, framework, or tool — that a potential client can consume before working with you that demonstrates your depth of knowledge?

Yes — a book or signature framework that establishes me as the authority

Yes — a free guide, lead magnet, or resource library

Working on it — I'm developing something but it's not complete

No — there's nothing a prospect can access before working with me

E — Engagement

Are people interacting with you?

Visibility without engagement is broadcasting into a void. The goal is not followers — it's conversations. Real engagement turns awareness into relationships, and relationships into revenue.

"How are people interacting with you?"

Question 13 of 18

When you post content or show up publicly, do people respond — comments, shares, direct messages, inquiries?

Consistently — regular engagement that often leads to conversations and opportunities

Sometimes — engagement varies but it does happen

Rarely — I post but rarely get meaningful responses

No engagement — what I put out rarely generates a response

Question 14 of 18

Do you have an email list or community where you engage regularly with people who are interested in your work?

Yes — an active email list or community I communicate with regularly

Yes — but I don't use it consistently

Small — I have a list but it's not actively growing or engaged

No — I don't have an email list or owned community

Question 15 of 18

Do you have a follow-up system — CRM, email sequence, or personal process — that keeps you in front of warm leads until they're ready?

Yes — an automated or systematic follow-up process that runs consistently

Partially — I follow up manually but it's inconsistent

Minimal — I send one follow-up and then let it go

No — I have no follow-up system and leads go cold regularly

T — Trust

Why should someone choose you over everyone else?

Trust is not built by saying you're trustworthy. It's built by consistently showing up, delivering results, and letting other people speak on your behalf. Trust is the bridge between visibility and revenue.

"Why should people choose you?"

Question 16 of 18

Can you articulate — clearly and confidently — what makes you the right choice over other options your ideal client has?

Yes — a clear, compelling differentiation that I communicate consistently

Mostly — I know why I'm different but struggle to say it simply

Vaguely — I feel I'm different but haven't defined it specifically

No — I rely on price or availability rather than a compelling differentiation

Question 17 of 18

Do you have strategic referral partners — professionals who serve your same ideal client — who regularly send you qualified referrals?

Yes — multiple active referral relationships that consistently send qualified leads

A few — 1–2 relationships that occasionally send referrals

Informal — people refer me occasionally but I haven't built it strategically

No — I don't have strategic referral partnerships in place

Question 18 of 18

Is your marketing creating compounding visibility — where past content, relationships, and reputation continue to bring you opportunities without additional effort?

Yes — my past marketing work continues to generate opportunities consistently

Some — I see some compounding effects but I'm mostly starting from scratch each time

Minimal — I have to actively market to generate any opportunities

No — when I stop marketing, opportunities stop immediately

Does your market know what you do?

Do you know exactly who you're trying to reach?

What do people say about you when you're not in the room?

Are you sharing your expertise — or keeping it to yourself?

Are people interacting with you?

Why should someone choose you over everyone else?

The MARKET™ Breakdown

Your Visibility Meter

Your Visibility Gaps — In Priority Order

Your Market Your Options™ Report is waiting.